Roots to Revenue | What Prime Day Taught Us About Lawn Tech ROI

Prime Day Exclusive 📦

Prime Day: Big Win or Wakeup Call?

Prime Day 2025 smashed records. Extended to four days, it generated $24.1B in U.S. online sales — a 30% year-on-year surge.

But as brands dive into retros and kick off BFCM planning, one question looms: what actually worked? Which channels truly drove conversions — and how can we know?

That’s where understanding cross-channel halo effects becomes essential. New research from Fospha sheds light on how different platforms influence conversions across both DTC sites and Amazon.

TikTok leads with an 80% uplift in ROAS when Amazon sales are included, followed by YouTube (48%) and Meta (46%). These platforms ignite discovery and spark intent that may convert later — whether on your DTC site or on Amazon. Without visibility into cross-channel halo effects, that impact remains invisible.

👉 Explore Fospha’s Halo Effect research to uncover what really drove your Prime Day results.

Sector Spotlight 🎥

ROBOT MOWER TECH

Boundary-Free Robot Mower Eufy E15 With $900 Discount

The Eufy E15 Robot Mower, priced at $1,499.99, offers a wire-free mowing solution using AI and sensors, making it apt for fenced, even yards but less effective on uneven terrain. With a $900 discount during Amazon Prime Day, it represents a cost-effective option for those exploring smart lawn care technology. This innovative, user-friendly mower caters to tech-savvy users seeking an autonomous lawn solution.

HOME HYDROPONICS GROWTH

Home Hydroponics Market Expected to Reach $3.77 Billion by 2030

The home hydroponics market is projected to grow from USD 1.80 billion in 2025 to USD 3.77 billion by 2030, driven by urbanization, sustainability demands, and technological innovations like IoT monitoring. For marketers, the focus on compact systems and nutrient-rich solutions highlights essential avenues for targeting eco-conscious, space-limited consumers seeking efficient gardening alternatives.

GLOBAL MANUFACTURING

Who Owns John Deere And The Origins Of Its Tractors And Mowers

Deere & Company, a publicly traded entity with stakeholders like Bill Gates and major investment firms, remains a leader in agriculture machinery with extensive global manufacturing, including in the U.S. Key facilities produce various tractor series, with a focus on strategic market reach and innovation in engine technology and electric mower production.

Optimization Hub ⚙️

ECOMMERCE STRATEGIES

What Retailers Need to Know About Google's Changing Search Landscape in eCommerce

Google's evolving search landscape demands that eCommerce businesses prioritize structured data, mobile performance, and site speed to maintain visibility and competitiveness.

The AI-powered Search Generative Experience emphasizes clarity in product listings, with schema markup becoming crucial for ranking. To succeed, retailers must adopt a search-first approach, ensuring compatibility with Google's preferences to effectively reach their target audience.

RETAIL MEDIA STRATEGY

Retail Media’s Mid-2025 Reality: Why Advertisers Are Going All in on Full-Funnel

Retail media continues its growth in 2025, with advertisers focusing on full-funnel strategies across various platforms. As Amazon leverages its data dominance, competitors like Walmart and Instacart strive for their share. The landscape demands a unified approach to brand and performance budgets, emphasizing data-driven decisions and measurement incentives.