Roots to Revenue | The Smart Lawnmower Surge No One Saw Coming

CommerceNext Recap 🔈

What CommerceNext Taught Us About Brand

CommerceNext called it out: over-investing in conversion-led tactics is starving brands of future growth.

As Dom Devlin explained:

Fospha’s Glow reveals how brands like Sweaty Betty link early signals (branded search, engaged visits) to revenue down the line — giving marketers the ammo they need to defend brand budgets.

Download The Glow Report and discover how top brands are measuring their brand marketing in 2025.

Sector Spotlight 🎥

INNOVATION AWARDS

GroundsFest Innovation Awards Celebrates Excellence in Landscaping and Amenity Management

The GroundsFest Innovation Awards invite industry professionals to showcase excellence in landscaping, amenity management, and turf care, with emphasis on sustainability and technological advancements. Sponsored by Cramer, this event provides marketing professionals insights into emerging trends and practical innovations poised to influence industry practices. Engaging with this opportunity can align marketers with strategic industry developments, fostering growth and innovation connections.

SMART LAWN INNOVATIONS

Chinese Robotic Lawn Mowers Gain Popularity Abroad With Advanced Features

Chinese robotic lawn mowers are gaining traction in overseas markets due to their advanced technology and cost-efficiency. Key trends driving demand include electrification, automation, and low-carbon options, appealing to homeowners seeking efficient maintenance solutions. Chinese brands leverage sophisticated supply chains and eCommerce platforms to strengthen global market presence.

EQUIPMENT PRODUCTIVITY

Horsch Unveils New Equipment to Boost Productivity and Address Labor Challenges

Horsch unveiled new equipment aimed at boosting productivity and addressing labor shortages, including a 90-foot planter with a substantial seed capacity. The company's expansion into this market is pivotal, considering today's labor limitations and the need for effective weed management, enhancing the strategic capabilities of precision agriculture.

Optimization Hub ⚙️

DTC MARKETING EVOLUTION

The State of DTC Marketing in 2025

DTC marketing in 2025 focuses on optimizing data and automation to enhance ROI and adapt to increasing costs and tech complexities. Brands invest in sophisticated tech stacks and prioritize first-party data to refine digital and in-store strategies, driving conversions through channels like social media and email.

VIRAL MARKETING STRATEGIES

Mastering TikTok Trends to Boost Sales and Connect With Audiences Globally

Marketers increasingly leverage TikTok's viral trends to boost sales, utilizing tools like the TikTok Creative Center and Creator Academy. The platform's participatory culture and algorithm favor creative and authentic brand engagement, enabling even small brands to achieve rapid growth by navigating trending content efficiently. Understanding these dynamics is essential for marketers seeking impactful digital presence and engagement.