• Roots to Revenue
  • Posts
  • Roots to Revenue | The Lawncare Boom Could Be Misleading Your Metrics

Roots to Revenue | The Lawncare Boom Could Be Misleading Your Metrics

Plus, Eufy’s wire-free mower is a $900-off smart home win

Author

Sophie Bruxner-Randall
July 23, 2025 • Estimated Reading Time: 5 minutes

Heads up! To ensure you continue receiving our newsletters, please add [email protected] to your contact list!

Welcome to Roots to Revenue, your essential newsletter for outdoor living eCommerce professionals.

Attribution Angle 🎯

The Biggest Mistake This Agency Sees 😬 | Jamie Bolton

Dan Sava from Neon Growth breaks down why so many brands are trapped in a cycle of over-investing in bottom-of-funnel (BOF) tactics.

The root cause? Overreliance on Last Click attribution — a model that ignores how awareness and consideration channels influence the final conversion. When only the last interaction gets credit, BOF looks like the hero. But it’s a distorted view that leads to skewed budgets and missed growth opportunities.

To truly grow, marketers need clarity across the full customer journey. That means measuring impact at every stage — from brand discovery to final conversion — and understanding how channels work together, not in isolation.

👉 Ready to measure the full funnel and grow?

Sector Spotlight 🎥

LANDSCAPE MANAGEMENT INSIGHTS

Brandon Rushing, a seasoned lawn care professional, finds significant value in attending industry events like the LM Growth Summit. These gatherings offer crucial insights into new lawn care technologies and innovations, aiding efficiency and service improvement. Engaging with peers and suppliers provides practical knowledge and networking opportunities essential for staying competitive.

AUTOMATION MARKET

The Robotic Lawn Mower Market, projected to reach $4 billion by 2034 with an 11.1% CAGR, thrives on automation and environmental responsibility, aligning with current consumer demands for convenience and eco-friendly solutions. Key players like Husqvarna lead this market with cutting-edge GPS and AI technologies, while emerging companies focus on modular and energy-efficient designs. This trend offers marketers strategic opportunities to tap into growing urbanization and smart home adoption, notably impacting the landscaping sector.

ROBOTICS ADVANCEMENT

The Eufy E15 Robot Mower offers a boundary wire-free, AI-driven solution for small, even lawns, reducing maintenance complexity, but struggles on uneven terrain. Currently discounted by $900, it's ideal for fenced-in areas with its advanced sensors and mapping capability. Marketing professionals could explore its technology-driven appeal for eco-friendly home solutions.

MARKET GROWTH

The global gardening tools market is projected to grow from $9.1 billion in 2024 to $13.4 billion by 2032, driven by rising DIY gardening and advanced tool technologies. Europe leads with 29% of the market, buoyed by technological advancements and commercial landscaping investments. Emerging markets like the U.S. and India show strong growth potential due to urban gardening trends and commercial demand.

Optimization Hub ⚙️

RETAIL ANALYTICS

Leveraging AI and first-party data revolutionizes in-store retail media measurement, enabling precise targeting and actionable insights. Marketers now have the tools to analyze shopper engagement with campaigns, directly connecting them to sales and refining strategies in real time. With the integration of advanced analytics, marketers can optimize the full customer journey, making in-store media more strategic and effective.

ECOMMERCE MARKETING

The weekly Google Ads audit checklist offers eCommerce marketers a structured, detailed approach to optimizing ad accounts, monitoring core performance metrics, and addressing disapproved products. By focusing on various performance levels and time frames, marketers can identify and address trends, ensuring efficient budget allocation and better campaign results.

ClickZ is a ClickZ Media publication in the DTC Ecommerce division