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- Roots to Revenue | The Global Boom in Fertigation: What It Means for Marketers
Roots to Revenue | The Global Boom in Fertigation: What It Means for Marketers
Plus: Explore new trends in garden tools, landscaping habits, and smart irrigation tech.
Owais Bagwan
June 04, 2025 • Estimated Reading Time: 6 minutes
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Welcome to Roots to Revenue, your essential newsletter for outdoor living eCommerce professionals.
Editor’s Pick 🌟
New research reveals that brands scaling Google's YouTube and Demand Gen budgets are growing 32% faster in 2025. So, why aren't more brands prioritizing these high-impact campaigns?
Fospha's analysis of over $500M in ad spend uncovers why businesses mis-measure YouTube and how to accurately track the impact of Google’s upper-funnel channels.
Get the full research and a step-by-step guide to maximizing these channels for your brand here.
Sector Spotlight 🎥
GARDEN TOOLS INNOVATION
LawnMaster’s 1800W Electric Hover Lawn Mower presents a practical solution for homeowners seeking efficient, low-maintenance lawn care, offering strong performance on uneven or medium-sized gardens and enhanced utility with both mulching and collection modes. Its standout features—powerful motor, 36cm cutting width, and easy storage—support value-driven purchasing decisions for cost-conscious consumers. Marketers can leverage this product’s positioning by focusing on its convenience, eco-friendly features, and price accessibility (under £150), tailoring messaging for segments prioritizing efficient garden tools without the complexity of battery systems.
SUSTAINABLE LANDSCAPING SOLUTIONS
A widely used plastic landscape fabric often fails to control weeds, incurs removal costs, and introduces harmful microplastics into soil and water, according to industry professionals. Marketing environmental alternatives like mulch, biodegradable materials, and native ground covers offers actionable value for brands serving eco-conscious homeowners. Understanding these consumer pain points enables marketers to position sustainable yard solutions as both effective and environmentally responsible choices.
AGRICULTURAL INNOVATION
The Fertigation market, projected to grow at a CAGR of 7.79% (2025-2032), is driven by precision farming and government support for smart agriculture. Major players like Netafim and Jain Irrigation are expanding in this sector, offering potential for marketing professionals to focus on technological integration and climate-resilient practices. Opportunities abound in regions like the Middle East and Asia-Pacific, where water conservation and crop yield enhancement strategies are critical.
Upcoming Events📅
Cannes Lions is no longer just about creativity — this year, marketing measurement is stepping into the spotlight.
If you’re heading to the Croisette and want to cut through the noise on what’s really working in digital, Fospha is the team to speak to. From breakthrough research to real-world results, we’re helping brands make every marketing pound count.
Influencer Corner 📣
▰ 𝐖𝐡𝐲 𝐀𝐫𝐞 𝐓𝐡𝐞 𝐖𝐨𝐫𝐥𝐝’𝐬 𝐁𝐢𝐠𝐠𝐞𝐬𝐭 𝐁𝐫𝐚𝐧𝐝𝐬 𝐒𝐞𝐫𝐯𝐢𝐧𝐠 𝐂𝐨𝐟𝐟𝐞𝐞? ☕⚜️
Because coffee is no longer just a beverage. It’s become a brand medium — a way to turn everyday rituals into immersive experiences.
Louis Vuitton didn’t launch a café for profit.
They created a space for presence. For texture. For identity in motion.
💡 A copper-wrapped coffee bar becomes a branded pause — where every detail, from material to light, is designed to imprint emotion.
🌀 Coffee as connection
🌀 Architecture as story
🌀 Stillness as luxury
🧠 Insight: When the world is overloaded with noise, the most powerful brands design quiet, beautiful moments people want to walk into.
This isn’t retail.
It’s relationship-building through ritual.
📲 Like what you’re seeing?
Optimization Hub ⚙️
MULTI-CHANNEL MARKETING
Goal-oriented marketing enhances multi-channel coordination by aligning with business objectives, such as increased ROI, rather than focusing on individual channels. Notable examples like Blenders Eyewear and SwimOutlet demonstrate improved conversion rates and revenue through effective channel orchestration and AI-driven personalization. Emphasizing goals first ensures optimized resource allocation and a comprehensive marketing approach.
SOCIAL MEDIA MARKETING
Meta Advantage offers AI-powered tools for digital advertising, enhancing efficiency with features like Advantage Placements and Shopping Campaigns. However, certain tools, such as Advantage Creative and Budget Allocation, require manual oversight to maintain brand consistency and strategic balance. Advertisers must strategically blend automation with manual control for optimal performance.
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