Roots to Revenue | Lodes Launches Inaugural Outdoor Lighting Collection

Retail’s New Reality 🛍

New Research Uncovering Halo Effect Impact on Amazon and TikTok Shop

Retail growth is no longer confined to brand .com websites. Fospha’s newest report shows customers are shopping across a fragmented mix of web, Amazon, and TikTok Shop, and the data proves it.

In their analysis of $176M in ad spend, Fospha’s research found that:

But the report’s biggest finding? 42% of Amazon sales are influenced by ads on TikTok, Meta, Google, and Snap. Traditional tools miss this impact completely.

To solve this, Fospha built Halo. The report demonstrates how Halo’s daily, full-funnel measurement unifies .com and marketplace performance into a single view, capturing the true cross-channel impact of marketing with Unified ROAS [(Web + Amazon Revenue) / Channel Spend].

👉 Download Fospha’s Halo Report: Measure and Grow .com and Beyond to explore the full data and insights.

Sector Spotlight 🎥

OUTDOOR LIVING

LuxPatio Introduces NestGrill and Louvre 5 Pergolas, Enhancing Outdoor American Living

LuxPatio has introduced two advanced pergola models, NestGrill and Louvre 5, crafted entirely from aluminum with powder coating, targeting American homeowners seeking stylish, durable outdoor solutions.

By tailoring these pergolas to grilling enthusiasts and those wanting an adaptable outdoor space, LuxPatio combines design trends with sustainable materials and functionality. The launch reflects the brand's dedication to combining aesthetic appeal with practical outdoor living improvements, offering strategic value in eco-friendly home enhancements.

OUTDOOR LIGHTINGLAUNCH

Lodes Unveils First Outdoor Lighting Collection with Sophisticated Designer Collaborations

Italian lighting brand Lodes has introduced its first outdoor lighting range, offering high-performance decorative luminaires designed for seamless integration into residential and hospitality settings. The collection includes innovative designs like the photography-inspired FOCUS projector and the sleek floor washer CHELSIE. This launch is highly relevant for marketers in the lighting or design sectors, showcasing strategic collaborations and product versatility that can drive engagement and sales in the expanding outdoor lighting market.

MARKETING PLATFORM

Plantista Platform Helps Garden Centers Engage Gen Z Customers With AI Tools

Plantista, a marketing platform, leverages AI to provide personalized gardening solutions, resonating particularly with Gen Z, whose spending on gardening is notably rising. Key features for garden centers include AI design tools and care-reminder texts, which not only enhance customer engagement but potentially reduce plant return rates.

Optimization Hub ⚙️

RETAIL INNOVATION

Google Introduces AI-Powered Business Review Summaries in Chrome for Enhanced Shopping

Google's new feature in Chrome displays AI-generated summaries of online store reviews, accessible by tapping an info icon next to the URL. This tool, listing star ratings and summaries, offers consumers a straightforward view of retailer reputations. It's vital for brands to ensure positive Google reviews to influence purchase decisions, as this feature prominently highlights customer feedback during site visits.

DIGITAL MARKETING STRATEGIES

Marketing Tips for Uncertain Times

In times of economic uncertainty, maintaining marketing efforts on Pinterest is crucial for long-term success, as the platform reaches a broad, actively shopping audience.

By leveraging awareness campaigns, performance marketing solutions, and AI-driven tools, marketers can optimize engagement with high-intent shoppers while emphasizing value-based messaging to align with changing consumer budgets.