The 3 Moves That Decide Who Wins Peak 2025

Plus: prime discounts pull forward winter equipment demand

Author

Avinash Duggempudi
October 08, 2025 • Estimated Reading Time: 5 minutes

Roots to Revenue

Here's what's happening this week in the world of gardening eCommerce and equipment:
- Epic Gardening folds GrowVeg into one-click commerce
- 2026 gardeners want containers, edibles, curated meadows
- Recycled, UV-stable plastics gain share in outdoor goods
- Wild Badger fires early-season Amazon deals, snow-ready
- Cedar fencing demand surges in North Texas upgrades

⏱️The 3 Moves That Decide Who Wins Peak 2025

Every brand talks about “winning Peak.” Few actually do. In this short video, Fospha’s Aidan Gadd breaks down the 3 moves that decide who comes out on top in Peak 2025.

📌WEEKLY MUST-KNOWS

Epic Gardening bought Growing Interactive (GrowVeg Garden Planner and YouTube), integrating planning software with its content and commerce so shoppers can buy seeds and beds directly from their plans. This content-first, software-layer approach tightens the path from education to checkout and concentrates audience trust into higher-converting product flows. Expect DTC garden brands and marketplaces to face a stronger media-to-commerce competitor as Epic scales beyond its nearly 4M YouTube audience and prior seed acquisition.

Monrovia’s research with 1,400 homeowners points to four 2026 demand drivers: container planting, adventurous edibles, refined meadows, and romantic, stress-reducing yards. The pivot favors compact planters, vines and roses, native-forward assortments, and fruiting dwarfs that extend seasons. Merchandising and content should lean into low-maintenance elegance and edible novelty to capture share across age groups.

Market-watchers flag steady growth tied to recycled and UV-stabilized polymers, co-extruded and bio-composite blends, and modular outdoor solutions. The material shift improves weathering and lifecycle while aligning with circularity policies, especially in Europe. For US brands, this signals product redesign opportunities, sustainability messaging lift, and potential margin defense through durability claims.

⚡QUICK READS

Keathley Landscaping Expands Cedar Fencing Services: North Texas growth in premium cedar privacy installs plus certified drainage design opens room to target homeowners with fence-plus-drainage packages ahead of winter rains.(More)

Elysian Escape Opens Virginia Glamping Retreat: Growth in nature-plus-comfort lodging invites brand partnerships for outdoor lighting, portable power, and raised-bed kits aimed at experience-led shoppers.(More)

Wild Badger Adds Awarded SKUs To Prime Slate: Mower, multi-tool, and cordless snow shovel discounts highlight price elasticity on award-badged SKUs, raising stakes for PDP creative, reviews, and badges.(More)

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