Lowe's Adds Sunseeker Robotic Mowers Online

Plus: Giveaway hype pushes robotic mower trials and leads

Author

Avinash Duggempudi
August 27, 2025 • Estimated Reading Time: 5 minutes

Roots to Revenue

Here's what's happening this week in the world of gardening eCommerce:
- Sunseeker taps Lowe’s to scale robot mower sales.
- Regional retailer marries online checkout with orchid workshops.
- Composting goes mainstream with tested top picks.
- Texas utility expands smart watering guidance to cut waste.
- Giveaway hype pushes robotic mower trials and leads.

⏱️How Nécessaire Outpaced Competitors With 47% More Revenue



Nécessaire went into Prime Day with proof that Meta and TikTok were quietly fueling Amazon sales, even when they showed up as “organic.”

Armed with that evidence, they increased spend and beat their peer group with 47% higher revenue. Most teams would’ve cut back and left millions on the table.

👉 Follow Fospha on LinkedIn for data-backed playbooks and real-world learnings from leading retail brands, so you can see exactly how the best are scaling profitably.

📌WEEKLY MUST-KNOWS

Sunseeker partnered with Lowe’s to list its X7 robotic mower and more on Lowe’s online store, expanding national reach and normalizing wire-free, AI-guided mowing. This moves robot mowers deeper into mainstream home improvement carts, intensifying search, reviews and merchandising battles on a major retail platform. Brands in adjacent lawn categories should anticipate accessory bundling, A/B test PDP content and prepare for competitive conquesting.

The Spruce updated its rigor-tested composter shortlist after evaluating 22 units, spotlighting dual-chamber tumblers, indoor units and vermicomposters sold on Amazon and major retailers. Editorial commerce lists like this shape SKU velocity, search demand and seasonal baskets ahead of fall yard cleanups. Brands can ride the wave with content-to-commerce integrations, accessory bundles and “zero-waste garden” landing pages.

Architectural Digest’s curated outdoor furniture picks elevate the backyard-as-living-room trend, steering consumer attention toward premium seating, dining and accessories. As outdoor spend shifts to design-led upgrades, garden equipment brands can cross-sell maintenance tools, covers and surface care kits tied to patio use cycles. Consider collaborations with design publishers and shoppable guides to capture style-driven traffic.

🗣️ LEADING VOICES

Signal From Noise: How To Nail TikTok in Five Pillars of Success.

The link below is an interactive guide on how to nail TikTok based on Jay Hunter & Catalina at Mary Ruth's, fantastic session at eTail™ Boston, where they discussed going from $1 to $40M in one year!

Interact with the guide here: https://lnkd.in/eUUwPWVi A write up of their session is also available via ClickZ.com: https://lnkd.in/e9qAiYBn

⚡QUICK READS

Upper Trinity Expands 'Water My Yard' Program: A fourth weather station brings hyperlocal irrigation run-time guidance to more Texas households, creating timely hooks for water-smart product messaging and drought-resistant assortments.(More)

Mowing Magic Raffle Returns With BestMow Titan 100: A second national giveaway leverages community buzz to trial high-ticket robotic mowers, signaling giveaways as efficient lead-gen and UGC engines for the category.(More)

Sunseeker Launches Robotic Mowers: Local coverage of the Lowe’s tie-up underscores mainstreaming of wire-free, AI robot mowers and the need for optimized retail media and PDP education.(More)

ClickZ is a ClickZ Media publication in the DTC eCommerce division