Robotic Mowers Tackle Slopes, Preorders Open

Plus: Why last click undervalues channel revenue by over 90%?

Author

Avinash Duggempudi
September 17, 2025 • Estimated Reading Time: 5 minutes

Roots to Revenue

Here's what's happening this week in the world of garden equipment eCommerce: - Caterpillar-drive robot mower opens DTC preorders. - Triple-nav mower aims to end “lost bot” returns. - Battery mowers win consumers on comfort and cost. - Indoor hydroponics shows urban yield potential. - Living gallery trend reshapes plant merchandising.

⏱️Why Last Click Undervalues Channel Revenue By Over 90%?

The majority of channels are undervalued by over 90% by Last Click. Add marketplace sales into the mix, and brands see a 37% ROAS uplift, yet most tools still ignore it.

See why the future of growth depends on full-funnel, unified measurement across DTC + marketplaces.

Watch Dom Devlin explain this at #etailboston

📌WEEKLY MUST-KNOWS

Lymow One, a boundary-wire-free robot mower with a caterpillar drive and RTK+VSLAM, is now in preorder at $2,499, $500 below its planned $2,999 launch price. The slope-ready design and 7,000 m²/hour claim push premiumization in autonomous mowing and widen the addressable market to challenging terrains. Brands selling robotics should recalibrate targeting and SEO around steep yards, obstacle handling, and DTC financing to capture high-intent buyers.

Mammotion’s latest LUBA mini AWD LiDAR combines RTK, a 3D camera, and solid-state LiDAR to reduce navigation dropouts that plague wire-free mowers. Better localization is a direct lever on CSAT, returns, and negative reviews tied to “lost bot” experiences. Expect messaging pivots toward reliability and edge precision; retailers should refine PDPs and paid search copy around ‘no boundary wire’ and ‘never gets lost.’

CONSUMER BEHAVIOR
Battery Mowers Win On Comfort, Upkeep And Emissions
A viral homeowner post highlights lighter weight, quiet operation, and strong battery endurance on a third-acre lot, echoing broader satisfaction with electric mowers. With gas mowers emitting 16 times more CO2 per acre than electric, eco and neighbor-friendly benefits are converting fence-sitters. Merchandisers should emphasize convenience and emissions in creatives, bundle extra batteries, and schedule promos to target weekend warriors and HOA-heavy suburbs.

Meet Fospha at Shoptalk Fall 2025

Fospha is heading to Chicago for Shoptalk Fall. From GenAI reshaping search to marketplace measurement and scaling creative, their team is ready to explore the topics defining retail growth with industry peers.

⚡QUICK READS

Plant ‘Living Gallery’ Trend Gains Steam: Garden Media Group flags curated plant collections among Gen Z and Millennials, creating merchandising opportunities for themed bundles and UGC-fueled content calendars.(More)

Outdoor Structures Lift Attach-Rate Potential: Forecast growth in pergolas and pavilions points to cross-category kits with lighting, power tools, and lawn care subscriptions to expand basket sizes in peak seasons.(More)

Back-To-Basics Tools Content Converts: Old Farmer’s Almanac’s essentials guide underscores ongoing search demand for beginner tools, a cue to launch starter kits and SEO hubs that funnel first-time buyers.(More)

ClickZ is a ClickZ Media publication in the DTC eCommerce division