Roborock Targets XXL Yards With RTK Mower

Plus: Turf machines add flexibility for uneven terrain

Author

Avinash Duggempudi
September 24, 2025 • Estimated Reading Time: 5 minutes

Roots to Revenue

Here's what's happening this week in the world of gardening equipment and eCommerce:
- Roborock enters lawn care with RTK-guided robot.
- Redexim launches flexible dethatcher and cut-collect unit.
- AI and batteries push power equipment toward connected ecosystems.
- Fall yard checklist extends demand for maintenance gear.
- Bulbs-in-lawn trend opens seasonal content and bundles.

⏱️Why Finance and Marketing Measure Growth Differently and How to Bridge the Gap?

At eTail™ Connect West, Fospha’s VP of Growth Jamie Bolton hosted a panel with leading retail brands on the future of measurement. Three themes stood out:

  • No single model is enough: Teams combine MTA, MMM, and incrementality for a fuller picture.

  • Finance vs. marketing tension: Finance demands proof; marketers need daily direction.

  • Speed vs. rigor: Annual MMM updates can’t keep pace with weekly budget shifts.

👉 Fospha closes that gap - the only full-funnel MMM delivering daily, ad-level insights built for teams to grow DTC, Amazon & Beyond.

📌WEEKLY MUST-KNOWS

Roborock unveiled the RockMow Z1 with all-wheel drive, RTK base-station guidance backed by VSLAM, edge-cutting add-on, and 80 percent slope handling. A major smart-home brand entering lawn care raises the bar on navigation precision, safety, and edge performance, likely resetting consumer expectations ahead of spring. Retailers and DTC brands should anticipate content and comparison demand around RTK vs LiDAR, slope ratings, and edge-cut claims.

Redexim launched the Verti-Cut Flex 2000 for scalping-free dethatching on undulating terrain and the Turf-Tidy 1100, a compact cut-and-collect unit with quick-release knives and a clamshell hopper. The push toward multi-function and maneuverability tackles labor constraints and complex surfaces across golf, sports turf, and municipal contracts. Expect upgrade cycles and bundle interest around dethatching, scarifying, and collection ahead of fall renovation windows.

Arizton projects outdoor power equipment to grow from USD 35.0 billion in 2024 to USD 48.2 billion by 2030, driven by AI, IoT, robotics, and battery innovation. Recent launches like Greenworks’ electric commercial line and Toro’s retail expansion signal accelerated electrification and connected fleets. Merchandising and SEO should pivot toward “battery,” “smart,” and “autonomous” attributes as category differentiators.

📅Smartly Advances NYD: Why AI Means More Creativity, Not Less

At Smartly Advanced NYC, Fospha's CEO Sam Carter and CPO Dom Devlin joined industry leaders to debate the role of AI in growth.

The takeaway? From platforms to creators, the consensus is clear: AI isn’t about replacing jobs. It’s about extending human creativity and unlocking new opportunities for marketers to grow.

⚡QUICK READS

TurfMutt Foundation’s Fall Yard Checklist: Seasonal guidance keeps dethatching, mowing, and clean-up gear in carts longer, extending Q4 maintenance demand.(More)

American Meadows Backs Bulbs-In-Lawn Trend: Planting bulbs directly in turf gains traction, boosting attachment sales for bulb planters, augers, and seasonal how-to content.(More)

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