IGCs monetize foraging workshops to deepen loyalty

Roots to Revenue

Here's what's happening this week in the world of gardening eCommerce:
- IGCs monetize foraging workshops to deepen loyalty.
- DIY pest control demand rises.
- Apps guide plant care; integrate into product education.

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📌WEEKLY MUST-KNOWS

CONSUMER BEHAVIOR
Foraging In Your Own Backyard: How IGCs Are Taking Advantage Of The Trend

IGCs like Homestead Gardens are running foraging workshops that teach safe, seasonal harvesting and floral design, turning curiosity into events and attachment. The model builds high-margin education revenue, drives traffic, and opens cross-sell lanes for pruners, perennials, and floral supplies. It is a repeatable playbook for loyalty and community building heading into fall.

COMMERCE
Labor Day Green Deals On EVs, Power Stations, Tools/Lawn Care Equipment, Appliances And More

Labor Day promos extended across e-bikes, power stations, and lawn tools, creating a late-summer pricing wave for battery gear. Extended windows set new reference prices and reveal elasticity for Q4 planning. Amazon, Shopify, and DTC sellers should use this period to test bundles and clear seasonal inventory while seeding reviews ahead of peak leaf season.

MARKET OUTLOOK
Lawn And Garden Equipment Market Size Report, 2025 - 2034

Global lawn and garden equipment is forecast to grow from $43.3B in 2025 to $77.7B by 2034 at 6.7% CAGR, led by battery, smart, and robotic gear. North America remains largest, with Asia Pacific fastest growing. The mix shift validates investment in connected products, content that educates on battery benefits, and channel expansion for automated solutions.

⚡QUICK READS

8 Best Gardening Apps, So You Can Stop Killing All Of Your Plants: Plant ID and care apps normalize guided gardening; integrate app recommendations into PDPs and post-purchase flows to reduce returns and lift NPS.(More)

Braga Outdoor Lighting Launches Holiday Services To Illuminate Halloween: Seasonal lighting installs start now in Denver, a cue to promote outdoor-rated smart plugs, timers, and extension bundles tied to Halloween and fall décor.(More)

ClickZ is a ClickZ Media publication in the DTC eCommerce division