Battery-Powered Lawnmowers Win on Sustainability & Convenience

Roots to Revenue

Here's what's happening this week in the world of gardening eCommerce:
- First-to-market mower blade sharpener launches in minutes
- Consumables growth points to bigger baskets, faster turns
- Battery-powered lawnmowers win on sustainability & convenience
- Grey takes the crown as UK’s favourite patio colour

💸 The $200B Miscalculation Marketers Can’t Afford

The missed connection is clear: shoppers often discover on TikTok, Meta, or Snap, but complete their purchase on Amazon, Walmart, or Target. Traditional attribution frameworks rarely connect those dots. As a result, channels that spark demand are stripped of credit, while budgets overweight the “closers” - whether or not they truly created the sale.

Dom called this the bottom-of-funnel trap: over-investing in channels that finish the purchase while underfunding those that generate demand. The fallout is higher acquisition costs and shrinking pipelines of future customers.

Fospha’s Halo platform was built to break that cycle. By integrating marketplace and DTC sales into one unified ROAS, it captures the full impact of discovery spend across the funnel. For brands like Nécessaire and Give Me Cosmetics, that visibility has unlocked the confidence to double down on demand generation while protecting profitability.

📥Download Fospha’s Halo Report to see how leaders are funding growth where it really starts.

📌WEEKLY MUST-KNOWS

MARKET OUTLOOK
Lawn And Garden Consumables Market To Hit $41.13B By 2034

Precedence Research projects consumables rising from $24.30B in 2025 to $41.13B by 2034, led by fertilizers and fast-growth in online channels. North America holds the largest share, while DIY gardeners remain the primary end user. Expect higher repeat purchase potential, SKU expansion in seeds and organic inputs, and tighter seasonal demand forecasting.

GARDEN & OUTDOOR MARKETING
Battery-Powered Lawnmowers Win on Sustainability & Convenience
Consumer testing reveals shoppers are moving away from gas mowers, prioritizing eco-friendly performance, longer runtimes, and easy maintenance. For garden brands, this signals a strong opportunity to position products around sustainability, time savings, and hassle-free design — themes driving purchase decisions in the outdoor tools market

HOME & GARDEN MARKETING
Grey Takes the Crown as UK’s Favourite Patio Colour
New research from Bradstone shows that grey is now the UK’s top patio choice, reflecting wider design trends toward neutral, modern outdoor living spaces. For garden and landscaping marketers, this highlights the importance of aligning product ranges and campaigns with consumer demand for contemporary, versatile tones that fit both urban and suburban aesthetics.

🧐 What Does Brand Building Really Mean in eCommerce?

⚡QUICK READS

Lawn Mowers Anchor Category With 26% Share: Mowers remain the hero SKU at 26% share, reinforcing cross-sell plays for blades, batteries, and maintenance kits to lift AOV.(More)

Late-Cycle Growth Favors Smart, Connected Gear: Strongest gains arrive 2034 to 2035 as connected equipment penetration rises, suggesting content and retail readiness for higher-priced smart bundles.(More)

ClickZ is a ClickZ Media publication in the DTC eCommerce division